Is it the pollsters who are on a losing streak when it comes to predicting election outcomes,..
Almost no one could have predicted Donald Trump’s improbable victory over a field of more than 20 Republican and Democratic candidates. Unless you..
Will Young, Zappos’ Director of Product takes pride in the fact that his company values customer service. “We don’t discourage calls, we love them”..
The proliferation of social media has opened a whole new world for business owners, potential employees and customers. Used correctly, it can also..
The axiom that you never get a second chance to make a first impression still holds water, but few of us are aware that reputations are made, and..
When Ronald Reagan was president, he was nicknamed the great communicator. If you ask James Rosebush, one of Reagan’s former top advisors, he will..
7It takes years to claw to the top of the corporate ladder, yet a majority of the people who get to the highest rung take a quick and steep plunge...
Safety first might be the best advice if you’re behind the wheel of a car, but if you want to test drive a creative marketing or advertising..
(An excerpt from So, What’s the Bottom Line? page 30) How do the finest leaders motivate and inspire their followers? How do the leading..
(An excerpt from So, What’s the Bottom Line? page 190). A common misconception is that customer retention tactics are only for certain entities..
Even if you don’t have $5 million to buy a 30-second ad on the Super Bowl or the estimated $377 million it takes to create that ad, you can get..
Entrepreneurs assume great responsibility and take big risks to control their own destiny, yet years after opening their businesses, they’re..
For a company that produces iconic brands, it is always tempting to sit back on their laurels and stick to the safe and familiar. Yet by expanding..
Trees don’t grow overnight and even the best business plans can take years to come to fruition. But if you set a goal, work diligently toward it,..
Technology is driving change in the global retail market. Companies that use analytics and understand the changing profile of consumers will emerge..
Many people who dream of owning their own business think the main advantage is being your own boss. In actuality, the first step to becoming a..
The old saying goes, if it ain’t broke, don’t fix it. So why did Google, one of the world’s most innovative high-tech giants just change their logo..
How would you like to land 25,000 new customers every week? If that sounds impossible, it’s not. Uber is doing it and its general manager just..
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.Winston Churchill
Hardly a week goes by without another candidate tossing his, or her hat into the 2016 presidential ring. Presidential campaigns are, in essence,..