Focus Day: Here to Stay

Focus Day: Here to Stay


Revenue-generating activities comprise the lifeblood of any business. Revenue-generators include calling on and meeting current and prospective clients, marketing, advertising, and networking. However, we often allow any number of distractions to draw us away from these truly vital tasks. That’s why we must learn to discipline ourselves to truly sharpen our focus.

Americans have always placed a premium on how to secure our retirement years financially, but in order to get to the stage where we can kick back and live comfortably, we normally have to put in 40 to 50 years of hard work.

Harrowing as that may sound, if you configure your schedule properly, your hard labor can be rewarded handsomely. Much depends on how you allocate your time, and of course, Siyata D’shmaya.

Late last year, I called a ‘timeout’ to join Strategic Coach, founded by Dan Sullivan. Dan bills himself as the “world’s foremost expert on entrepreneurship in action.” After attending a few Strategic Coach workshops, I can attest to the fact that the program lives up to his billing.

I’ve had the opportunity to meet with Dan personally. Besides being impressed by his business brilliance, I can vouch for his ability to unleash an executive’s innate drive. (Special shout-out to Marc Bodner, Jonathan Gassman and David Schild who all strongly recommended that I join the program). The courses have Baruch Hashem boosted my abilities to serve my loyal clients, inspire my team members and as a result, grow my business.

Much of the information that the workshops offer are confidential to those who are enrolled for the courses, so I can’t go into extensive detail, but I can share a fundamental lesson that is instilled: the importance of structuring our workweek.

Under Strategic Coach’s system, each day needs to be categorized in one of 3 ways: 1) focus day 2) buffer day or 3) free day.

Free days mean that you are off, totally. No stepping into the office, no working from home and no emails! The Jewish nation is fortunate that Hashem’s Torah preceded Strategic Coach by a few thousand years and built that natural advantage of more than 60 free days – Shabbos and Yom Tov – into each year where we are prohibited from doing any kind of creative labor and liberated from the bonds of our hi-tech contraptions.

Buffer days are for chores than are necessary to maintain our businesses but don’t directly generate revenue.

I want to focus on Focus Days. It’s a subject that any executive who wants to expand their strategic vision, or grow their business in a measurable way should take to heart.

On Focus Days, we devote our time exclusively to activities that bring money into the business. Of course, this varies from business to business, but under their system, you first have to quantify your top three money-making activities. He instructs us to review our revenue figures –specifically how much we have earned on our best days. Using that figure as a benchmark, you set goals for how much revenue you would like your business to generate in the next 90 days, and then calculate how many Focus Days you need in the next three months to hit that goal.

To get the most out of a focus day, you have to fill that day’s calendar in advance. Which means that before you leave the office prior to a focus day, you need to completely map the day out. What time are you going to get in the office or hop in your car to make that first sales call? Who are you going to meet with? What business proposition are you going to discuss? Have the Focus Day set up, literally hour by hour.

To leverage Focus Days to your ultimate advantage, spend some time – on buffer days – to analyze your best revenue-generating activities so that you know what’s working, and what’s not. Once you have that down pat, you can find ways of improving those activities and implementing them at peak efficiency.

You can be at your productive best if you set aside Focus Days and concentrate 100% of your efforts on activities that generate revenues and block out all distractions. Just say no to any extraneous phone calls or emails and don’t engage in any activity that isn’t focused on revenues.

This Week’s Bottom Line Action Step: Plan and prepare for truly productive focus days.

Yitzchok Saftlas

Yitzchok Saftlas is the CEO of Bottom Line Marketing Group, a premier marketing agency recognized for its goal-oriented branding, sales, and recruitment and fundraising techniques. Serving corporate, non-profit and political clientele, Bottom Line's notable clients include: Beth Medrash Govoha, Dirshu and TeachNYS. He can be reached at ys@BottomLineMG.com

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