It’s Not Too Late! 8 Last-Minute Father’s Day Gifts
We get it – you’re busy. Meetings, bills, clients; it’s a business life. But either way, Father’s Day is fast approaching and you can’t be that guy..
Why Pollsters Can’t Be Dreamers
This article originally appeared in the Daily Caller
Is it the pollsters who are on a losing streak when it comes to predicting election outcomes,..
Trump’s Marketing Genius
Almost no one could have predicted Donald Trump’s improbable victory over a field of more than 20 Republican and Democratic candidates. Unless you..
4 Secrets from Zappos’ Director of Product, Will Young
Will Young, Zappos’ Director of Product takes pride in the fact that his company values customer service. “We don’t discourage calls, we love them”..
How NOT to use Social Media
The proliferation of social media has opened a whole new world for business owners, potential employees and customers. Used correctly, it can also..
Your First Impression is made in 7 Seconds
The axiom that you never get a second chance to make a first impression still holds water, but few of us are aware that reputations are made, and..
7 Keys to the Perfect Pitch
When Ronald Reagan was president, he was nicknamed the great communicator. If you ask James Rosebush, one of Reagan’s former top advisors, he will..
Getting Into the C-Suite…and Staying There
7It takes years to claw to the top of the corporate ladder, yet a majority of the people who get to the highest rung take a quick and steep plunge...
"Hard work beats talent when talent fails to work hard."
Theory of Creativity
Safety first might be the best advice if you’re behind the wheel of a car, but if you want to test drive a creative marketing or advertising..
Secrets of Great Leaders
(An excerpt from So, What’s the Bottom Line? page 30) How do the finest leaders motivate and inspire their followers? How do the leading..
6 Proven Ways to Beef Up Your Customer Retention Efforts Today
(An excerpt from So, What’s the Bottom Line? page 190). A common misconception is that customer retention tactics are only for certain entities..
5 Advertising Secrets from Top Ad Execs
Even if you don’t have $5 million to buy a 30-second ad on the Super Bowl or the estimated $377 million it takes to create that ad, you can get..
5 Steps to a Sound Financial Plan
The best way to get rich quickly is to do it slowly. Wiser words have rarely been said, or written. But sometimes, in the rush to achieve our..
The Wisdom of an “Impact Filter”
Entrepreneurs assume great responsibility and take big risks to control their own destiny, yet years after opening their businesses, they’re..
Something to Chew On
For a company that produces iconic brands, it is always tempting to sit back on their laurels and stick to the safe and familiar. Yet by expanding..
Pursue Your Dreams
Trees don’t grow overnight and even the best business plans can take years to come to fruition. But if you set a goal, work diligently toward it,..
5 Retail Secrets…with Black Friday fast approaching
Technology is driving change in the global retail market. Companies that use analytics and understand the changing profile of consumers will emerge..
Leadership Insights from Jeffrey Hayzlett
Many people who dream of owning their own business think the main advantage is being your own boss. In actuality, the first step to becoming a..
4 Takeaways from Google’s New Look
The old saying goes, if it ain’t broke, don’t fix it. So why did Google, one of the world’s most innovative high-tech giants just change their logo..
