Great Communication Starts at Home
Anyone who runs a company must strive to keep morale high, productivity robust, and maintain enduring working relationships. An often overlooked..
Playing with Time
Apple has pulled out all the stops with its new Apple Watch, as analysts debate whether it’s a tech gadget or a move into the world of fashion. Is..
Analyzing a Campaign that Generated $100 Million
Nobody in their right mind would voluntarily agree to let someone douse them over the head with a bucket of ice water. Yet the Ice Bucket Challenge..
Worth its Wait
In marketing, there is no such thing as instant gratification. But there are few things sweeter than reaping the benefits of a long-term project..
Catalog Comeback
After years of declining sales that led some large retailers to stop publishing catalogs, the trend has begun to reverse. Here’s why the..
Positive Results From Negative Advertising!
Patagonia, a clothing company that sometimes discourages customers from buying its garments, reports profits have tripled since 2008. “Negative..
Spreading (the Word on) Hummus
What do you do when you have a tasty product which you would like to become a household name, and a staple in people’s daily diet, yet millions of..
Business Lessons from Captain “Sully” Sullenberger
What would you do if you only had a precious few seconds to make a life or death decision? Surgeons, soldiers, and pilots make such choices every..
3 Secrets for Effective Power Meetings
For many, much of the working day is consumed by meetings, which can be a major source of frustration inside any organization. But matters get far..
Do corporate colors make a difference?
Does the following scenario sound familiar?
You’re driving to an important business meeting and running slightly behind schedule. The road looks..
Making a Customer Connection
What is the difference between a one-time customer and a loyal customer? The simple answer is that the loyal customer gives you repeat business,..
You CAN Chart Out a Successful Future
An automobile can either travel forward, idle in neutral, or slip into reverse. The same applies to human beings, because even if we think we’re..
6 Tips for Effective Speeches
Audience participation is part and parcel of any organization dinner or function. Being a good spectator means listening respectfully and patiently..
The 5 A’s of Risk Management
Can you afford to turn down new business? On the surface, the answer is a resounding no, but the reasons to turn down an opportunity have nothing..
Rebuilding a Burned Bridge
Never burn your bridges. That’s sage advice whether you’re leaving an employer to take a new job or whether you’re putting a client/advisory..
THE SECRET OF GETTING AHEAD IS GETTING STARTED.
Focus Day: Here to Stay
Revenue-generating activities comprise the lifeblood of any business. Revenue-generators include calling on and meeting current and prospective..
Building Team Spirit
The foremost building block of team spirit is making everyone feel valued as human beings. When a team leader sets that kind of tone for his..
Crafting Effective Proposals
When a customer or prospect asks you to put your proposal on paper, he is handing you a golden opportunity to engage him with a clear and..
Make Your Own Breaks
A question often asked of successful people is: “what did you consider to be your biggest break?” The answer to that question is less important..