Business Strategies

Begin typing your search above and press return to search. Press Esc to cancel.

Why Pollsters Can’t Be Dreamers

This article originally appeared in the Daily Caller

Is it the pollsters who are on a losing streak when it comes to predicting election outcomes,..

Trump’s Marketing Genius

Almost no one could have predicted Donald Trump’s improbable victory over a field of more than 20 Republican and Democratic candidates. Unless you..

4 Secrets from Zappos’ Director of Product, Will Young

Will Young, Zappos’ Director of Product takes pride in the fact that his company values customer service. “We don’t discourage calls, we love them”..

How NOT to use Social Media

The proliferation of social media has opened a whole new world for business owners, potential employees and customers. Used correctly, it can also..

Business Strategies

Your First Impression is made in 7 Seconds

The axiom that you never get a second chance to make a first impression still holds water, but few of us are aware that reputations are made, and..

7 Keys to the Perfect Pitch

When Ronald Reagan was president, he was nicknamed the great communicator. If you ask James Rosebush, one of Reagan’s former top advisors, he will..

Business Strategies

6 Proven Ways to Beef Up Your Customer Retention Efforts Today

(An excerpt from So, What’s the Bottom Line? page 190). A common misconception is that customer retention tactics are only for certain entities..

Business Strategies

5 Steps to a Sound Financial Plan

The best way to get rich quickly is to do it slowly. Wiser words have rarely been said, or written. But sometimes, in the rush to achieve our..

The Wisdom of an “Impact Filter”

Entrepreneurs assume great responsibility and take big risks to control their own destiny, yet years after opening their businesses, they’re..

Something to Chew On

For a company that produces iconic brands, it is always tempting to sit back on their laurels and stick to the safe and familiar. Yet by expanding..

5 Retail Secrets…with Black Friday fast approaching

Technology is driving change in the global retail market. Companies that use analytics and understand the changing profile of consumers will emerge..

4 Takeaways from Google’s New Look

The old saying goes, if it ain’t broke, don’t fix it. So why did Google, one of the world’s most innovative high-tech giants just change their logo..

The Uber Experience

How would you like to land 25,000 new customers every week? If that sounds impossible, it’s not. Uber is doing it and its general manager just..

A Run for Your Money

Hardly a week goes by without another candidate tossing his, or her hat into the 2016 presidential ring. Presidential campaigns are, in essence,..

Playing with Time

Apple has pulled out all the stops with its new Apple Watch, as analysts debate whether it’s a tech gadget or a move into the world of fashion. Is..

Positive Results From Negative Advertising!

Patagonia, a clothing company that sometimes discourages customers from buying its garments, reports profits have tripled since 2008. “Negative..

Spreading (the Word on) Hummus

What do you do when you have a tasty product which you would like to become a household name, and a staple in people’s daily diet, yet millions of..