Is it the pollsters who are on a losing streak when it comes to predicting election outcomes,..
Almost no one could have predicted Donald Trump’s improbable victory over a field of more than 20 Republican and Democratic candidates. Unless you..
Will Young, Zappos’ Director of Product takes pride in the fact that his company values customer service. “We don’t discourage calls, we love them”..
The proliferation of social media has opened a whole new world for business owners, potential employees and customers. Used correctly, it can also..
The axiom that you never get a second chance to make a first impression still holds water, but few of us are aware that reputations are made, and..
When Ronald Reagan was president, he was nicknamed the great communicator. If you ask James Rosebush, one of Reagan’s former top advisors, he will..
(An excerpt from So, What’s the Bottom Line? page 190). A common misconception is that customer retention tactics are only for certain entities..
The best way to get rich quickly is to do it slowly. Wiser words have rarely been said, or written. But sometimes, in the rush to achieve our..
Entrepreneurs assume great responsibility and take big risks to control their own destiny, yet years after opening their businesses, they’re..
For a company that produces iconic brands, it is always tempting to sit back on their laurels and stick to the safe and familiar. Yet by expanding..
Technology is driving change in the global retail market. Companies that use analytics and understand the changing profile of consumers will emerge..
The old saying goes, if it ain’t broke, don’t fix it. So why did Google, one of the world’s most innovative high-tech giants just change their logo..
How would you like to land 25,000 new customers every week? If that sounds impossible, it’s not. Uber is doing it and its general manager just..
Hardly a week goes by without another candidate tossing his, or her hat into the 2016 presidential ring. Presidential campaigns are, in essence,..
Apple has pulled out all the stops with its new Apple Watch, as analysts debate whether it’s a tech gadget or a move into the world of fashion. Is..
Patagonia, a clothing company that sometimes discourages customers from buying its garments, reports profits have tripled since 2008. “Negative..
What do you do when you have a tasty product which you would like to become a household name, and a staple in people’s daily diet, yet millions of..
An automobile can either travel forward, idle in neutral, or slip into reverse. The same applies to human beings, because even if we think we’re..
Never burn your bridges. That’s sage advice whether you’re leaving an employer to take a new job or whether you’re putting a client/advisory..
When a customer or prospect asks you to put your proposal on paper, he is handing you a golden opportunity to engage him with a clear and..