Advertising
Category
5 Advertising Secrets from Top Ad Execs
Even if you don’t have $5 million to buy a 30-second ad on the Super Bowl or the estimated $377 million it takes to create that ad, you can get..
5 Retail Secrets…with Black Friday fast approaching
Technology is driving change in the global retail market. Companies that use analytics and understand the changing profile of consumers will emerge..
Catalog Comeback
After years of declining sales that led some large retailers to stop publishing catalogs, the trend has begun to reverse. Here’s why the..
Positive Results From Negative Advertising!
Patagonia, a clothing company that sometimes discourages customers from buying its garments, reports profits have tripled since 2008. “Negative..