Marketing
Category
Trump’s Marketing Genius
Almost no one could have predicted Donald Trump’s improbable victory over a field of more than 20 Republican and Democratic candidates. Unless you..
How NOT to use Social Media
The proliferation of social media has opened a whole new world for business owners, potential employees and customers. Used correctly, it can also..
Theory of Creativity
Safety first might be the best advice if you’re behind the wheel of a car, but if you want to test drive a creative marketing or advertising..
Playing with Time
Apple has pulled out all the stops with its new Apple Watch, as analysts debate whether it’s a tech gadget or a move into the world of fashion. Is..
Analyzing a Campaign that Generated $100 Million
Nobody in their right mind would voluntarily agree to let someone douse them over the head with a bucket of ice water. Yet the Ice Bucket Challenge..
Worth its Wait
In marketing, there is no such thing as instant gratification. But there are few things sweeter than reaping the benefits of a long-term project..
Catalog Comeback
After years of declining sales that led some large retailers to stop publishing catalogs, the trend has begun to reverse. Here’s why the..