marketing
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Trump’s Marketing Genius
Almost no one could have predicted Donald Trump’s improbable victory over a field of more than 20 Republican and Democratic candidates. Unless you..
The Wisdom of an “Impact Filter”
Entrepreneurs assume great responsibility and take big risks to control their own destiny, yet years after opening their businesses, they’re..
Something to Chew On
For a company that produces iconic brands, it is always tempting to sit back on their laurels and stick to the safe and familiar. Yet by expanding..
5 Retail Secrets…with Black Friday fast approaching
Technology is driving change in the global retail market. Companies that use analytics and understand the changing profile of consumers will emerge..
Leadership Insights from Jeffrey Hayzlett
Many people who dream of owning their own business think the main advantage is being your own boss. In actuality, the first step to becoming a..
Analyzing a Campaign that Generated $100 Million
Nobody in their right mind would voluntarily agree to let someone douse them over the head with a bucket of ice water. Yet the Ice Bucket Challenge..
Worth its Wait
In marketing, there is no such thing as instant gratification. But there are few things sweeter than reaping the benefits of a long-term project..
Positive Results From Negative Advertising!
Patagonia, a clothing company that sometimes discourages customers from buying its garments, reports profits have tripled since 2008. “Negative..
Spreading (the Word on) Hummus
What do you do when you have a tasty product which you would like to become a household name, and a staple in people’s daily diet, yet millions of..
Make Your Own Breaks
A question often asked of successful people is: “what did you consider to be your biggest break?” The answer to that question is less important..